眼下智利市場(chǎng)是越來(lái)越受歡迎了，所以越來(lái)越多人打算在智利闖下一片天地。現(xiàn)在連玩?zhèn)€消消樂都有攻略，剛何況是攻下智利呢？
為什么要重點(diǎn)開拓智利市場(chǎng)？
Why to focus on exploiting the Chile market?
1) 智利是南美洲經(jīng)濟(jì)狀況最好的國(guó)家，沒有之一！
Chile is South America's best economy! Incomparable!
2)自然資源豐富，重工業(yè)和農(nóng)林業(yè)是他們的支柱產(chǎn)品。輕工、化工、紡織等行業(yè)較為薄弱，和我國(guó)形成互補(bǔ)。
Chile has abundant natural resources. Heavy industry and agroforestry are their pillar industries. Light industry, chemical industry, textile industry are their weak industries, which is our country’s complementary.
3)海岸線狹長(zhǎng)，港口多
Long coastline, numbers of ports
4) 政局穩(wěn)定，較為開放的貿(mào)易政策
Political stability, a more open trading policy
如何找到智利客戶?
How to find Chilean customers?
1) 智利常用搜索引擎
Popular Chilean search engines
http://www.google.cl/
http://www.caribseek.com/
http://blancas.amarillas.cl/
2) 智利B2B網(wǎng)站
Chilean B2B websites
http://www.chilnet.cl/
3) 智利黃頁(yè)
Chilean yellow pages
http://www.websites.cl/
http://www.caribbeanonlineyellowpages.com/
如何跟智利客戶打交道?
How to communicate with Chilean customers?
1)語(yǔ)言 Language
智利英語(yǔ)狀況跟中國(guó)差不多，水平較高的以35歲以下的年輕人居多。書寫會(huì)有很多拼寫錯(cuò)誤的單詞，并且語(yǔ)法不通順。但也還是比打電話好，因?yàn)槭苣刚Z(yǔ)的影響，智利人的英語(yǔ)普遍說(shuō)的像拉丁語(yǔ)。
Chileans English level is almost like that of the Chinese. The majority with a higher English level is below 35. The average people write in English with many mistakes and incorrect grammar. But it’s better than talking with them through the phone, sounding like Latin. This is because most of them are influenced by their mother tongue.
2)習(xí)俗禮儀 Customs and etiquettes
智利人通常是一天四餐。早餐就比較簡(jiǎn)單，多是咖啡+吐司；午餐卻很是注重質(zhì)量和數(shù)量；下午茶也是咖啡+吐司；晚餐吃得也是比較正式的。
Chileans usually have four meals per day. They have simple breakfast, mostly coffee and toast. They think highly about lunch both in quality and quantity. As for hi-tea, it’s usually coffee and toast, just like breakfast. And they have very formal dinners.
商務(wù)方面，隨時(shí)宜穿保守式樣的西裝，公私訪問均需先訂約會(huì)。最好就是持用英文、西班牙文、中文對(duì)照的名片，與銷售有關(guān)的文件最好就用西班牙文。與人相處一定要謙虛有禮，盛氣凌人要不得，因?yàn)槭サ貋喐缟倘藢?duì)這個(gè)是最敏感的。智利的景觀與歐洲相似，許多當(dāng)?shù)厣倘说挠⒄Z(yǔ)、德語(yǔ)說(shuō)得很溜的，所以你的注意一切采用歐洲方式總沒錯(cuò)的。
In business meetings, you should always wear conservative suits and make an appointment beforehand. About business card, it’s better if the card is in English, Spanish or in both Chinese and English. For sales files and papers it should be in Spanish. When you coop with them, you need to be modest and polite. They regard mightiness as rude, so you must not be anything like that. Chile has a lot in common with Europe. Many Chileans speaks fluent English and German. When you are not sure how to behave, remember to behave like the Europeans.
智利人很是重視見面的禮節(jié)。與外來(lái)客人第一次見面時(shí)，多要握手致意，熟悉的朋友，還要熱情擁抱和親吻呢！一些上了年紀(jì)的人還會(huì)用舉手禮或脫帽禮呢！智利人應(yīng)邀參加宴會(huì)時(shí)，總是帶上一點(diǎn)禮物。有婦女優(yōu)先的習(xí)慣，在公共場(chǎng)合年輕人總是將方便讓給老人、婦女和孩子。
Chileans attach great importance to courtesy. When they first meet with strangers, they tend to shake hands. If it’s a close friend, they hug each other and kiss! Some elder people even do the line salute or hat ceremony! Chileans will always bring a gift to a party. Women are respected and they always have the priorities. In public, the young always give up their seats to the elderly, women and children.
智利人的禁忌和西方幾乎一樣。智利人還認(rèn)為“五”這個(gè)數(shù)字不吉利。
Taboos to Chileans are almost the same with the Europeans. Besides, Chileans think number “five” as unlucky.
重點(diǎn)介紹一些產(chǎn)品
Focusing on some products
1)機(jī)電
Electromechanical equipments
智利的電壓及頻率和中國(guó)一樣，所以中國(guó)的電機(jī)可以直接在智利使用。
Electromechanical voltage and frequency in Chile is the same with in China, so China's motor can be used directly in Chile.
2)家具、紡織和五金
Furniture, textiles and hardware
家具、五金和紡織這些在智利有著相當(dāng)?shù)氖袌?chǎng)，家具市場(chǎng)潛力也很大。出口到智利的日用品都屬于國(guó)內(nèi)二三流的產(chǎn)品，質(zhì)量一般，因?yàn)閮r(jià)格便宜，所以一直壟斷著市場(chǎng)。
Furniture, textiles and hardware has a considerable market in Chile. Furniture has a great market potential. Commodities sold to Chile are in average quality domestically. The price is so competitive that it has a dominant market.
如果要做家具出口，還不如把加工廠搬到智利來(lái)。智利南部有很多原木加工廠，直接本地消化掉了。
If you do business in exporting furniture, it’s better to move the factory to Chile. Because there are many woods processing plants in southern Chile, you can make use of the resources.
3)健身器材
Fitness equipment
智利很多公寓都配備有健身中心，健身房在智利也很流行。建議做健身器材的朋友可以以巴西做切入點(diǎn)，因?yàn)楹芏喙I(yè)產(chǎn)品都從巴西流入整個(gè)南美。
A lot of Chilean apartments are equipped with a fitness center. A gym is also very popular in Chile. I recommend friends doing fitness equipment business can start from Brazil. This is because many industrial products are flowing into the South America market from Brazil.
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